The AI operating system for independent advisory firms.
Grow Your Business.
Not Your Payroll.
Four systems handle research, planning, marketing, and client service, so your existing team can do more.
More clients. Better service. Less overhead.
No per-user fees
No AUM-based pricing
No AI usage markup
Setup and training included
Your Firm Is Growing. Is Your Payroll Growing Faster?
You don’t need more people doing more busywork. You need a better operating system.
The old way of building an advisory firm:
More clients means more meetings.
More meetings mean more preparation.
More assets mean more research, planning, and reporting.
And more work usually means more employees.
Stop Adding Tools. Start Building Capacity.
Intelligent Advisor takes AI out of the experiment phase and puts it to work across your firm. Your team reviews the work, applies its judgment, and focuses on clients.
Automate
the process
Elevate
the professional
Protect
the relationship
Four Systems. One Smarter Firm.
Start with one. Add more as you grow. Or unlock the full operating system from day one.
Marketing
Build Your Brand. Not Another Marketing Department.
- Newsletters and educational articles
- LinkedIn and social content
- Prospect email sequences and webinar materials
Investments & Research
The Research Capacity You’ve Always Wanted.
- Fund and ETF due diligence memos
- Household portfolio reviews and rebalancing ideas for advisor evaluation
- IPS drafts and quarterly market commentary
Financial Planning
More Planning.
Less Preparation.
- Tax return analysis and planning scenarios
- Roth conversion and retirement opportunities for advisor review
- Draft plans and annual updates
Exceptional Client Service & Operations
Client Service Shouldn’t Depend on Heroic Effort.
- Meeting briefs prepared before every meeting
- Notes, action items, and CRM updates
- Follow-ups, onboarding, and review materials
Your People Are the Asset.
Make Them More Valuable.
Let your people do the work only people can do. Let Intelligent Advisor help with the rest.
A Better Firm Starts Here.
Choose your systems
Start with one or build the full operating model.
Configure your firm
Setup, integrations, and training are included.
Put them to work
Research, documents, and communications get prepared across your firm.
Your team takes it further
Your people review the work, apply their expertise, and decide.
Built From
Experience.
Not Just an Idea.
A message from Chad Willardson, Founder of Pacific Capital
I know what happens when your firm grows: more people, more systems, more complexity.
At Pacific Capital, we built a different model, one where technology makes our team more capable instead of adding another layer. That experience shaped Intelligent Advisor.
The best firms of the future won’t have the biggest teams. They’ll have the most capable teams.
Chad Willardson
Founder, Pacific Capital
Simple Pricing.
Unlimited Potential.
Priced by the systems you choose. Never by headcount or AUM.
Launch
Any 1 system- Billed annually: $15,000
- Start where you’d hire next.
Growth
Any 2 systems- Billed annually: $27,000
- Save $250/month
Pro
Any 3 systems- Billed annually: $36,000
- Save $750/month
Full OS
All 4 systems- Billed annually: $42,000
- Save $1,500/month
Enterprise · Custom pricing
All four systems, with custom workflows and multi-office implementation.
Included with every plan
- Unlimited users
- Unlimited use of your systems
- Setup, integrations, and training
- No markup on your AI subscriptions
- Upgrade anytime, swap systems at renewal
Plans are billed annually. Third-party AI subscriptions are purchased and billed separately by your chosen provider. Available integrations and configuration requirements are confirmed during onboarding.
Do the Math. Then Think Bigger.
A $65,000 hire costs about $81,250 a year with payroll taxes and benefits. The full Intelligent Advisor OS is $42,000, and the price doesn’t rise when you add advisors or grow assets.
The bigger opportunity is what your existing team becomes capable of producing.
Versus one new associate
difference in annual cost
Versus two new associates
difference in annual cost
Cost comparison is illustrative, not a projection of actual savings or a representation that software can replace a specific employee. Associate cost: $65,000 salary plus 25% for payroll taxes and benefits. Results depend on your firm, workflows, adoption, and implementation. AI provider fees are additional.
Frequently Asked Questions
Does it replace my employees?
No. The goal is to make your team more capable and reduce the need to add staff every time workload grows.
Do I have to buy all four systems?
No. Start with any one for $1,250 per month, billed annually, and add more as you grow.
Does pricing change with advisors or AUM?
No. Pricing is based on the systems you select. Users are unlimited.
Are there extra AI fees?
Yes. You keep your own AI provider subscriptions and pay those providers directly. We add no markup.
Does AI make recommendations without an advisor?
No. Intelligent Advisor supports financial professionals and doesn’t replace their judgment or regulatory responsibilities. Output requires review and supervision by your firm.
Your Next Stage of Growth Needs a Different Operating System.
See how the four systems could work inside your firm.
Your AI subscriptions are billed separately by your provider. Cost comparisons are illustrative.© Intelligent Advisor